Female consumer opinion on brands misrepresenting them in the U.S. 2022, by age group

During a late 2022 survey among female consumers in the United States, over 70 percent of respondents aged 18 to 49 said they were much or somewhat less likely to buy from brands whose advertisements ignored or misrepresented women. Among women aged 50 and over, that share stood at 65 percent.

在2022年末对美国女性消费者进行的一项调查中，超过70%的18至49岁受访者表示，他们不太可能或根本不可能购买那些在其广告中忽视或歪曲女性形象的品牌的商品。在50岁及以上的女性中，这一比例达到了65%。