Global Company Clickstream Data including Walled Gardens

Highlights<br/>-Thousands of companies covered<br/>-Demographically representative panel, primarily UK based<br/>-Fully consented, zero-party data<br/>-Multiple datasets with a persistent UserID<br/>-200,000+ people consent to share data with us<br/>-Highly engaged panel with <5% churn<br/>-Data sourced from desktop (extension and browser) and mobile/tablet (iOS & Android)

Each month, over 170 million granular, consented pageviews are collected using Gener8’s desktop browser and extensions (Chrome and Firefox) and mobile apps (Safari on iOS).

Activity is shared on a real-time basis and at an event level, scrubbed of PII and delivered as a feed at an agreed frequency, e.g. hourly, weekly. The feed can be filtered so that specific URLs or categories can be delivered, i.e. ‘search’, which would include any searches made on search engines or platforms, such as Ebay or Amazon. The feed is available ‘raw’, with a complete and granular view of the data, or ‘processed’, which provides a summary by day of websites visited.

With Gener8, the more data people share, the more points they earn, which they then redeem in the marketplace. The way in which data is collected and monetised means that Gener8 offers a transparent and ethical value exchange, with the data being CCPA/GDPR compliant.

Users are incentivised to share their demographic data during onboarding which can be utilised with any dataset, enabling a deeper understanding of the panel. This includes age, gender, education, income and location.

Finally, all users are given a persistent Gener8 userID, which runs across any data source they share. Leveraging this data enables Gener8 to provide actionable insights based on consumer behaviour, from a stable source that complies with Data Privacy Regulations.

### 数据集亮点
- 覆盖数千家合作企业
- 以英国本土为核心、具备人口统计学代表性的调研样本组
- 完全经用户授权的零方数据（zero-party data）
- 多数据集均配备唯一持久化用户ID
- 超20万名用户授权共享其数据
- 样本组用户参与度极高，流失率低于5%
- 数据采集覆盖桌面端（浏览器扩展、浏览器）与移动/平板端（iOS及Android系统）

每月通过Gener8的桌面端浏览器及扩展程序（谷歌Chrome、火狐Firefox）与移动端应用（iOS端Safari），可采集超过1.7亿条经用户授权的精细化页面浏览数据。

数据以事件级粒度实时共享，已完成个人可识别信息（PII）脱敏处理，可按约定频率（如每小时、每周）以数据流形式交付。该数据流支持自定义筛选，可定向返回特定URL或数据分类：例如“搜索”分类涵盖搜索引擎或eBay、亚马逊等平台上的所有搜索行为。数据流可提供两种交付模式：一是“原始版”，完整呈现精细化数据全貌；二是“处理版”，按日汇总用户访问的网站信息。

在Gener8平台中，用户共享的数据越多，可获得的平台积分就越多，积分可在官方商城中兑换权益。该平台的数据采集与变现模式实现了透明化的伦理价值交换，且所有数据均符合《加州消费者隐私法案》（CCPA）与《通用数据保护条例》（GDPR）的合规要求。

用户在首次注册入驻平台时，可通过授权共享人口统计学信息获得激励，此类信息可适配所有数据集，帮助更深入地洞察样本组特征，涵盖年龄、性别、教育背景、收入水平与地理位置。

所有用户均会获得唯一的持久化Gener8用户ID，该ID可贯穿用户共享的所有数据源。依托该数据体系，Gener8可基于完全符合数据隐私监管要求的稳定数据源，提供基于消费者行为的可落地商业洞察。

搜集汇总

背景与挑战

背景概述

该数据集覆盖数千家公司，基于英国为主的代表性人口统计面板，包含17万以上用户的完全授权点击流数据，每月收集超过1.7亿条页面浏览记录。数据通过桌面和移动端多平台采集，采用实时事件级传输，提供原始或加工后的格式，所有数据均符合CCPA/GDPR标准，并通过积分奖励机制实现透明合规的数据共享。