Spiceworks Ziff Davis - B2B Intent Data

Business level intent across 17 million businesses, 188 countries and billions of signals. Intent Scores are calculated from our diverse set of signals featuring research activities and habits, observations of pain points and product life cycles using our innovative behind-the-firewall technology, and their readiness to invest in technology, all broken out into 50 technology segments. It is simple to overlay with your existing datasets, with the functionality to match on the business domain, allowing you to unlock insights about which segments a business is showing a propensity to buy, as well as the brands they are researching, the keywords and sentiment behind the intent. You can understand whether they are looking at a new technology, upgrading existing tech or dealing with technical issues. The SWZD B2B Intelligence database has everything you need to overlay intelligence with your existing Sales & Marketing efforts, allowing you to refine campaign targeting tactics, filter prospect lists, and distinguish businesses that are in the upper, middle or lower phase of the Sales funnel.

本数据集涵盖188个国家的1700万家企业的企业级意向数据，依托数十亿条信号维度构建。意向评分（Intent Scores）基于我们的多元信号体系计算所得，信号维度涵盖研究行为与习惯、痛点观测与产品生命周期分析，结合我们创新的防火墙内（behind-the-firewall）技术，以及企业技术投资意愿，所有数据均拆解为50个技术细分赛道。该数据集可便捷与您现有的数据集进行叠加整合，支持按业务领域完成匹配，助力您挖掘企业的技术采购倾向赛道、正在调研的品牌、相关意向背后的关键词与情绪倾向。您可借此判断企业是处于新技术探索、现有技术升级，或是技术难题解决阶段。SWZD B2B智能数据库可提供您所需的全部智能叠加能力，适配现有销售与营销工作，帮助您优化营销活动定向策略、筛选潜在客户名单，并区分处于销售漏斗（Sales funnel）上游、中游与下游阶段的企业。

搜集汇总

背景与挑战

背景概述

该数据集提供针对1700万家企业的B2B意图数据，覆盖188个国家，通过多样化信号计算意图分数并细分为50个技术领域。它易于与现有数据集集成，帮助用户优化营销策略、筛选潜在客户并识别企业在销售漏斗中的阶段。