Computer Image 1991

Image of computer companies. Topics: Degree of familiarity with and
without support of manufacturing companies from the computer business;
best computer manufacturer; comparison of the image of the
manufacturers Commodore, IBM, Siemens-Nixdorf regarding their financial
situation, their reputation, employee orientation, quality of
leadership, technological development, customer-friendliness,
willingness to help or cooperation, product quality, environmental
consciousness and sponsoring activities of the companies; computer use
in education, at work and privately; presence of a computer in
household; manufacturer and brand of the computer as well as primary
use; current intent to purchase a computer and preferred manufacturer.