Computer Image 1991

Image of computer companies. Topics: Degree of familiarity with and without support of manufacturing companies from the computer business; best computer manufacturer; comparison of the image of the manufacturers Commodore, IBM, Siemens-Nixdorf regarding their financial situation, their reputation, employee orientation, quality of leadership, technological development, customer-friendliness, willingness to help or cooperation, product quality, environmental consciousness and sponsoring activities of the companies; computer use in education, at work and privately; presence of a computer in household; manufacturer and brand of the computer as well as primary use; current intent to purchase a computer and preferred manufacturer.本数据集围绕计算机企业形象展开调研，具体调研主题包括：计算机制造业企业的熟悉程度与支持度评价、最佳计算机制造商评选、针对康懋达（Commodore）、IBM、西门子-尼克斯多夫（Siemens-Nixdorf）三家制造商的形象对比分析，评估维度涵盖企业财务状况、声誉、员工导向、领导力水平、技术发展水平、客户友好度、互助与合作意愿、产品质量、环保意识以及企业赞助活动；同时涵盖计算机在教育、工作与私人场景中的使用情况、家庭计算机拥有情况、所使用计算机的制造商与品牌及主要使用场景，以及当前计算机购买意向与偏好制造商。