IMPROVING EXPORT-ORIENTED MARKETING MECHANISMS IN INDUSTRIAL ENTERPRISES FROM THE PERSPECTIVE OF SUSTAINABLE DEVELOPMENT

This article explores the improvement of export-oriented marketing mechanisms in industrial enterprises from the perspective of sustainable development. In the context of globalization and intensifying international competition, industrial firms face the challenge of simultaneously expanding export potential and ensuring economic, environmental, and social sustainability. It examines the contemporary export marketing tools such as market segmentation, international branding, digital marketing technologies and customer-oriented strategies that contribute to long term competiveness. The marketing process is increasingly under scrutiny for sustainability aspects such as resource-efficiency, environmental performance and the adherence to international standards. On the methodology On the basis of analysis and comparison methodology, a number of practical recommendations to improve the functioning of export marketing mechanism strengthen industrial enterprises at foreign markets and ensuring steady growth are suggested in work. The results enrich the building of an exhaustive marketing theory which strongly links export performance with sustainable development goals.