CSISG 2012: Full Year Datasets, Datamaps and Questionnaires

This record is part of 'The Customer Satisfaction Index of Singapore (CSISG) Annual Dataset Collection 2007-2022', providing raw data set, datamap and questionnaires for 2012. For related datasets across other years, refer to the full collection here: https://doi.org/10.25440/smu.c.6906043The Customer Satisfaction Index of Singapore (CSISG) is a landmark measure of customer satisfaction cutting across a variety of key sectors and sub-sectors in the services industry of Singapore. The study was produced and updated on an quarterly and annual basis from 2007 to 2022. First launched in April 2008, the CSISG is an independent and qualitative indicator of the Singapore economy. It covers 8 core economic sectors, more than 20 sub-sectors and numerous companies from the Air Transport Finance, Food & Beverage, Info-communications, Insurance, Land Transport, Retail, and Tourism industries. This national barometer of customer satisfaction in the Singapore economy serves as an objective gauge of service competitiveness between businesses, industries, and even countries. As it reports the overall customer satisfaction scores of every sector and sub-sector, including a ranking of the companies measured, the CSISG serves as an invaluable benchmarking tool across industries in the services sector.The methodological foundations of the Customer Satisfaction Index of Singapore can be traced to the American Customer Satisfaction Index (ACSI), developed by the National Quality Research Centre (NQRC) at the University of Michigan. The American Customer Satisfaction Index has been the standardised measure of customer satisfaction in the US economy since 1994.The Customer Satisfaction Index of Singapore is based on econometric modelling of data obtained from interviews with actual users of products and services.

本记录属于《新加坡顾客满意度指数（CSISG）年度数据集收集2007-2022》的一部分，提供了2012年的原始数据集、数据映射和问卷。有关其他年份的相关数据集，请参阅完整集合，链接如下：https://doi.org/10.25440/smu.c.6906043。新加坡顾客满意度指数（CSISG）是一项具有里程碑意义的顾客满意度衡量标准，跨越了新加坡服务行业多个关键领域和子领域。该研究自2007年至2022年按季度和年度进行编制和更新。于2008年4月首次推出，CSISG作为新加坡经济的独立定性指标，覆盖了8个核心经济领域、超过20个子领域以及来自航空运输金融、食品与饮料、信息通信、保险、陆路运输、零售和旅游行业的众多公司。作为新加坡经济顾客满意度的国家晴雨表，CSISG为商业、行业甚至国家间的服务竞争力提供了一个客观的衡量标准。由于它报告了每个领域和子领域的整体顾客满意度得分，包括所测量公司的排名，因此CSISG成为服务行业各领域无可估量的基准工具。新加坡顾客满意度指数的方法论基础可以追溯到美国顾客满意度指数（ACSI），该指数由密歇根大学国家质量研究中心（NQRC）开发。自1994年以来，美国顾客满意度指数一直是美国经济中顾客满意度的标准化衡量标准。新加坡顾客满意度指数基于从产品和服务实际用户访谈中获得的数据的计量经济学建模。