BRAND ATTACHMENT DATA BASE
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资源简介：
A sample of 1,922 consumers from the three most populated cities of Ecuador (Quito, Guayaquil and Cuenca) took part in the study. They chose fashionable brands with functional (n = 1,066), hedonic (n = 463) and symbolic (n = 393) positioning strategies.
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Zenodo创建时间：
2023-12-04
