eCommerce Benchmark KPIs: Homeware in Russia

In 2023, next to an add-to-cart rate of 10.2%, a cart abandonment rate of 78%, and a conversion rate of 2.3%, the eCommerce Benchmark KPIs for Homeware in Russia also consist of an AOV of US$83.5, a discount rate of 14.9%, and a return rate of 6.9%.

于2023年，俄罗斯家居用品电商行业的关键绩效指标（KPI）中，除10.2%的加入购物车率、78%的购物车放弃率以及2.3%的转化率外，还包括平均订单价值（AOV）为83.5美元、折扣率为14.9%以及退货率为6.9%。