SMS CustomerConnect 360

The SMS CustomerConnect 360 Masterfile is a multi-sourced database of 240 million consumers and over 150 million households with hundreds of consumer attributes including: strong demographics, home profiles, lifestyle interests, purchase history, occupation, auto and other specialty segments. Our proprietary (CC360) Masterfile is 100% deterministic, built from hundreds of sources including self-reported surveys, public record, voter registration, warranties, online directories, recorded deed, and other new mover source types. All records are run through extensive hygiene and DPV verified for maximum deliverability. File updates monthly.

Use Cases:
- Append deterministic attributes to your CRM for in-depth analysis of your customers.
- Uncover unique attributes among your most profitable customer segments.
- Develop individual level look-a-like models for targeted marketing campaigns.

Sample included fields:
- Consumer Name
- Address
- Age
- Gender
- Household Income
- Presence of Children
- Credit Card Holders
- Donors
- Mail Order Buyers
- Mail Order Responders
- Occupation
- Vehicle Make and Model

For data enrichment use cases, there are 2 options:
- You can send SMS your customer file.
- We will append the fields of interest.
- Send the appended file back to you via data sharing within the Snowflake platform.

Or, you can access the data directly within the Snowflake platform and append the customer file on your end.