Rwanda (2010): MAP study evaluating the coverage, quality of coverage, and market penetration of condoms and Sur'Eau in Rwanda.

The main objectives of the PSI Rwanda 2010 FMCG MAP survey were to: 1. Assess the coverage and quality of coverage of PSI Rwanda's social marketed condoms (Prudence and Plaisir) and water treatments product (SurEau);. Monitor market penetration of condoms (Prudence and Plaisir) and water treatment product (SurEau), nationwide; 3. Based on coverage, quality of coverage and penetration results, provide programmatic recommendations to increase the overall efficiency of socially marketed condoms and water purification products. The study took place in March and April 2010 an d was a nationally representative study that was implemented concurrently with the 2010 SurEauTRaC study. A multi-stage cluster sampling strategy was used. After stratifying by district, a total of 150 cells were selected using sampling proportional to the size of the cell. As Enumeration Areas (EAs) are not available for sampling, each cell was divided into four equal quadrants and one quadrant was randomly sampled . All outlets in the selected quadrants were audited.

PSI卢旺达2010年快速消费品（Fast Moving Consumer Goods, FMCG）市场准入计划（Market Access Project, MAP）调查的主要目标如下：1. 评估PSI卢旺达社会营销避孕套（Prudence与Plaisir品牌）及水处理产品（SurEau品牌）的覆盖范围与覆盖质量；2. 在全国范围内监测避孕套（Prudence与Plaisir品牌）及水处理产品（SurEau品牌）的市场渗透率；3. 基于覆盖范围、覆盖质量及渗透率的调研结果，提出项目优化建议，以提升社会营销避孕套及净水产品的整体运营效率。
本调研于2010年3月至4月开展，属于具有全国代表性的研究，与2010年SurEauTRaC研究同步实施。
调研采用多阶段整群抽样策略：首先按行政区进行分层，随后以群规模成比例抽样法共选取150个抽样群。由于无法使用普查区（Enumeration Areas, EAs）进行抽样，每个抽样群被均分为四个等份象限，并随机抽取其中一个象限。对抽中象限内的所有零售网点均开展了核查工作。