Interactional Ethos: The Political and Electoral Debate between Eduardo Paes and Wilson Witzel in 2018

Abstract In the second round debate of the 2018 elections, the candidates Eduardo Paes (DEM) and Wilson Witzel (PSC) faced each other. Bearing in mind that the interest in the political and electoral debate is to triumph over the adversary, the sel-image - prior to the speech or properly developed in it -, often determines the successful adherence of an of an audience and the eventual success of a project of saying undertaken with a certain purpose. Our study proposes an analysis over the tension resulting from the image maneuvering projected in the debate of 2018, focusing on the situations with discursive tension in the second round of the election process to the position of Governor of the State of Rio de Janeiro. In order to do that, we aligned the theoretical and methodological bases from the studies of the interactional ethos (KERBRAT-ORECCHIONI, 2016; CHANAY; KERBRAT-ORECCHIONI, 2007) with the semiolinguistic analysis of the political discourse (CHARAUDEAU, 2016, 2011).

摘要：2018年巴西选举第二轮辩论中，候选人爱德华多·佩斯（Eduardo Paes，DEM）与威尔逊·维泽尔（Wilson Witzel，PSC）展开正面交锋。鉴于政治与选举辩论的核心诉求在于击败对手，演说者在发言前即已建构，抑或在发言过程中逐步塑造的自我形象，往往决定了受众能否对其观点形成有效认同，以及带有特定目的的言说活动最终能否达成预设目标。本研究拟对2018年这场辩论中由形象操控策略所催生的话语张力展开分析，聚焦于里约热内卢州州长选举第二轮进程中存在话语张力的场景。为此，本研究将互动式修辞人格（interactional ethos）相关研究（KERBRAT-ORECCHIONI, 2016; CHANAY; KERBRAT-ORECCHIONI, 2007）的理论与方法论基础，与政治话语半语言学分析（semiolinguistic analysis of political discourse）的相关研究（CHARAUDEAU, 2016, 2011）相结合。