Results of the multiple binary logistic regression analyses in Study 1, separately for decided and undecided voters.

Note. B: regression weight B; SE: standard error of the regression weight B; Wald: Wald criterion; Exp(B): Odds ratio. Relative amount by which the odds increase (Exp(B)>1.0) or decrease (Exp(B)<1.0) when the value of the predictor is increased by 1 unit; CCC: correctly classified cases; DV: voting behavior (0 = McCain, 1 = Obama). The IAT, explicit measure and decidedness information used in this analysis was obtained at time 1. All continuous variables were z-standardized separately for decided and undecided voters prior to the analyses.