Dataset for The Impact of Risk Perception on Brand Trust and Consumer Intention Among Young Indonesian Consumers of International Restaurants
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This dataset supports the empirical study investigating the "perceived risk-brand trust-consumer intention" mechanism among modern young consumers in Jakarta, Indonesia. It consists of 263 valid survey responses collected from young Muslim consumers aged 18 to 35 through digital distribution channels. The dataset includes structural equation modeling (PLS-SEM) indicators measuring the following key constructs on a 5-point Likert scale:1. Halal Certification 2. Information Resources 3. Functional Risk 4. Social-Ethical Risk5. Brand Trust 6. Consumer Intention Socio-demographic profiles of the 263 respondents are also provided for descriptive statistics.
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Zenodo创建时间:
2026-05-24



