淘宝网用户购买滋润面霜消费能力分层数据

统计分析滋润面霜消费数据，通过对历史下单用户画像建立，对用户进行标签制定，定位用户消费级别，可以为不同区域产品周转仓的设立以及消费者广告营销策略提供数据支持。1、采集各季度的各个用户购买滋润面霜的数量、产品规格等数据。2、数据加工：当季总消费数量为当季度的各个用户购买滋润面霜的数量之和，用户消费占比(%)=消费数量/总消费数量*100%。3、用户消费能力运用ABCDEF分类法，对用户消费占比≥3%的，给予A类用户评价；用户消费占比≥2%不足3%的，给予B类用户评价；用户消费占比≥1%不足2%区间的，给予C类用户评价；用户消费占比≥0.5%不足1%区间的，给予D类用户评价；用户消费占比≥0.1%不足0.5%区间的，给予E类用户评价；用户消费占比＜0.1%的，给予F类用户评价。

This dataset is developed for statistical analysis of moisturizing cream consumption data. It is constructed based on historical order user profiles, with user labeling designed to pinpoint user consumption tiers, providing data support for the establishment of regional product turnover warehouses and consumer advertising and marketing strategies.

1. Data Collection: Collect data including the purchase quantity of moisturizing cream and product specifications for each user in each quarter.
2. Data Processing: The total quarterly consumption quantity is the sum of the moisturizing cream purchase quantities of all users in the corresponding quarter; the user consumption share (%) is calculated as (consumption quantity / total quarterly consumption quantity) × 100%.
3. User Consumption Capability Classification: Adopt the ABCDEF classification method to evaluate users: users with a consumption share ≥ 3% are rated as Class A; users with a consumption share ≥ 2% but < 3% are rated as Class B; users with a consumption share ≥ 1% but < 2% are rated as Class C; users with a consumption share ≥ 0.5% but < 1% are rated as Class D; users with a consumption share ≥ 0.1% but < 0.5% are rated as Class E; users with a consumption share < 0.1% are rated as Class F.

搜集汇总

数据集介绍

特点

该数据集为淘宝网用户购买滋润面霜的消费能力分层数据，包含4171条记录，每季度更新。通过ABCDEF分类法对用户消费能力进行分层，支持产品周转仓设立和广告营销策略的制定。