Enhancing Online Furniture Sales: The Impact of Augmented Reality Features on E-Commerce Conversion Metrics

This dataset contains the research data and measurement items used in the study “Enhancing Online Furniture Sales: The Impact of Augmented Reality Features on E-Commerce Conversion Metrics.” It includes the questionnaire items for constructs such as interactivity, vividness, novelty, system quality, product informativeness, satisfaction, continuance intention, and purchase intention, along with respondent demographic profiles and PLS-SEM analysis outputs. The data were collected from 212 online furniture shoppers aged 18–45 who had experience using Augmented Reality (AR) features when shopping online. The dataset supports the findings on how AR features influence consumer satisfaction, continuance intention, and purchase intention in high-involvement product categories such as furniture.