Demographics

Goldfish Ads is changing the way data is compiled and used in a privacy-first world. Without ever touching any PII or using any cookies in any way, our first-of-its-kind algorithm clusters audiences into cohorts in ways not possible prior.

This is a complete dataset for Demographics audience cohorts.

Use this dataset to understand various demographic characteristics about a given location within the United States. Within this dataset, you'll find indices for Income, Property Value, Ethnicity, Language Spoken, and Vehicle ownership broken out at the postal code level.

Potential use cases for leveraging this type of data could include: Activating Media, Enriching existing datasets, and personalizing user experiences.

INCLUDED TABLES:
- DEMOGRAPHICS_BY_COUNTY

INCLUDED FIELDS:
- ETHNICITY_AMERICAN_INDIAN_OR_ALASKAN_NATIVE
- ETHNICITY_ASIAN
- ETHNICITY_BLACK_OR_AFRICAN_AMERICAN
- ETHNICITY_HISPANIC_LATINO
- ETHNICITY_NATIVE_HAWAIIAN_OR_PACIFIC_ISLANDER
- ETHNICITY_OTHER_RACE_NOT_LISTED
- ETHNICITY_TWO_OR_MORE_RACES
- ETHNICITY_WHITE
- HOUSEHOLD_INCOME_100K_150K
- HOUSEHOLD_INCOME_150K_200K
- HOUSEHOLD_INCOME_200K_PLUS
- HOUSEHOLD_INCOME_50K_100K
- HOUSEHOLD_INCOME_LESS_THAN_50K
- LANGUAGE_SPANISH
- PROPERTY_VALUE_100K_250K
- PROPERTY_VALUE_1MM_TO_1_POINT_5MM
- PROPERTY_VALUE_1_POINT_5MM_TO_2MM
- PROPERTY_VALUE_250K_500K
- PROPERTY_VALUE_2MM_PLUS
- PROPERTY_VALUE_500K_750K
- PROPERTY_VALUE_750K_1MM
- PROPERTY_VALUE_LESS_THAN_100K

Find Data Dictionary here: https://www.goldfishads.com/dataset-examples

搜集汇总

背景与挑战

背景概述

该数据集提供美国邮政编码级别的人口统计特征，包括收入、房产价值、种族、语言和车辆所有权等指标，采用隐私优先的聚类算法生成，适用于媒体投放和用户画像分析等用途。