The Conduct of the Consumer (Economic Consumer Behavior)

Consumer behavior under the point of view of ´homo oeconomicus´.

Topics: Assessment of consumer influence on price, quality and
offering; influence of consumer associations; membership in a consumer
association; attitude to government price setting; extent to which
informed about the economic order; individual budget and household
funds; financing of greater acquisitions; attitude to saving;
classification of products according to luxury and consumer goods;
price consciousness and price knowledge with goods of daily need;
market overview; desired store closing times; shopping behavior and
shopping habits; attitude to manufacturer brands and trade names;
political interest; preferred residential area; self-assessment of
economic extent to which informed; self-classification of social class;
memberships; party preference; media usage; city size.

Demography: age (classified); sex; marital status; number of children;
religious denomination; school education; occupation; employment;
income; household income; size of household; state; refugee status;
possession of durable economic goods.

Interviewer rating: spontaneity and certainty of answers given;
suspected opinion leadership of respondent; social class of respondent.

Also encoded were the following interviewer characteristics: sex of
interviewer; age of interviewer; social class; occupation; income;
school.