Most purchased beauty products among men in the U.S. 2022, by product category

According to the results of a survey carried out in September 2022, about 73 percent of male respondents stated that they bought hair care products in the six months preceding the survey. About 76 percent said that they purchased body skincare, making it the most popular beauty and personal care category among U.S. male consumers.

依据2022年9月进行的一项调查结果，约73%的男性受访者表示，在调查前的六个月内购买了头发护理产品。约76%的受访者表示他们购买了身体护肤产品，使其成为美国男性消费者中最受欢迎的美容及个人护理类别。