Replication Data for: Evolution of sustainability logic: Arctic Cruise tourism

This dataset accompanies the article Evolution of Sustainability Logic: Arctic Cruise Tourism and supports a multi-source discourse analysis on how sustainability logic has evolved in the Arctic cruise sector. It includes three interrelated datasets: (1) a coded matrix of 181 media articles from Norwegian press (2015–2024) focused on Hurtigruten and sustainability, (2) metadata on media sources, and (3) a structured inventory of Hurtigruten’s annual and ESG reports from 2017 to 2023. The dataset enables qualitative and automated content analysis using Fairclough’s critical discourse framework, Leximancer topic modeling, and correspondence analysis. All data were collected from publicly available sources and structured for replication and longitudinal examination.