Consumer Analysis 85/86

Consumption and consumer behavior of the population.

Topics: drinking habits with non-alcoholic refreshments and alcoholic
drinks as well as preferred brand; preferred sorts of wine and
preferred area of origin; average level of expenditure for a bottle of
wine or champagne; preferred spirits; type of personal savings and
investment forms; type of account and bank; possession or planned
acquisition of a credit card; detailed information on building loan
contracts and insurance policies; tour operator; frequency of
mail-order purchase and level of expenditure; preferred mail-order
firm; department store purchase due to magazine advertisements;
preferred shopping place for clothing and durable economic goods;
attendance at fast-food restaurants as well as restaurants and pubs;
personal camera or one present in household; brand of personal camera;
most important characteristics of a camera as well as planned
acquisition and level of expenditure; number and type of films
purchased; tonics used and frequency; frequency of use of pain-killers
and type of complaints; purchase of medicines for colds;
self-treatment; frequency of use of selected health items; preferred
acne medicine; type of toys purchased; preferred brand of soap;
frequency of use of bath or shower salts, deodorants or body sprays,
tooth paste, denture and hair care products as well as preferred brand;
frequency of use of sun screens and preferred brand; frequency of use
of selected body care products as well as preferred brand; brand of
toilet water or perfume last purchased; consumption and frequency of
use of food from the areas of instant products, breakfast drinks, milk
products, cereal products, side-dishes as well as preferred brand; pets
and frequency of use of pet food; possession of drivers license; number
of cars in household; type of tires and preferred brand of tires; type
of vehicle fuel and preferred brand; preferred brand of motor oil;
preferred car brand and preferred engine displacement; planned
acquisition of a new car; consumption habits regarding selected
confectionery and snack foods as well as preferred brand; smoking
habits, use of tobacco products and preferred brand; possession, age
and brand of selected products from the area of entertainment
electronics (television, video and stereo equipment; hifi equipment;
personal computer); value of hifi equipment; preferred leisure
activities; interest in information about selected office machines;
behavior with money and need to make provision for the future, pleasure
orientation, health consciousness, attitude to healthy nutrition,
environmental consciousness, attitude to household as well as dwelling
and furnishing, cooking and baking as hobby, understanding of one´s
role in marriage and partnership, attitude to external public image,
brand awareness, attitude to advertising, behavior with technology,
consumption orientation, pioneering consumer behavior (scales);
preferred style of living-room furniture; brand or price orientation in
purchase of selected products; media usage; living conditions; planned
measures to save energy; planned purchase of one´s own home or a
condominium; having a yard and type of garden; type of do-it-yourself
work conducted in the household; cable {TV} connection in the household
or interest in cable connection; wearing glasses; living together with
a partner.

The following questions were additionally posed to heads of household
or those managing the household: possession, age and brand of selected
electrical appliances and planned acquisitions; type, age and brand of
vacuum; type and brand of cooling equipment and planned acquisitions;
preferred brand and frequency of use of detergents and mild detergents,
fabric conditioners, dishwashing liquids as well as household
cleansers; consumption and frequency of use of Cornflakes, Muesli,
spices, cooking fats, oils and sauces; possession or planned
acquisition of electrical appliances for dental hygiene.

The following questions were posed only to women: preferred brand and
frequency of use of selected physical hygiene products; purchase of
after-shave and preferred brand; frequency of use of selected
cosmetics, toilet water and perfumes as well as preferred brand;
clothing style and clothing size.

The following questions were posed only to men: shaving habits; age
and brand of shaver; shaving system used; preferred razor blades and
razors; frequency of use of after-shave and toilet water as well as
preferred brand.

Demography: age; sex; marital status; one´s own children and children
already outside the home; education; occupation; employment; activity
in civil service or private economy; monthly net income (classified);
monthly net household income (classified); amount of personal income or
household income that can be saved monthly; size of household;
composition of household; position of respondent in household (head of
household or person managing household); characteristics of head of
household; housing conditions; type of heating and type of fuel;
planned measures to save energy; planned purchase of a condominium or
one´s own home; having a yard and manner of use of this yard (vegetable
garden or ornamental garden).

Also encoded was: district code; state; administrative district and
city size.