北京市日化用品类客户分级评价数据

采集北京市日化用品类客户的最近一次消费时间（R）、最近一段时间消费频次(F)、最近一段时间消费金额(M)，采用RFM模型对客户进行价值评级，用RFM分析方法把客户分为ABCD四级，对细分过后的不同客户采取相应营销策略，进行精准有效的运营。通过对客户进行分级管理，满足不同等级客户的个性化需求，并为同行业企业管理不同等级的客户，实现精准个性化服务提供数据支持。 1、数据处理：对从北京市采集到的数据进行脱敏、降噪、清洗、聚集、分析。2、数据加工：运用RFM模型结合客户最近一次消费时间（R）、客户最近一段时间消费频次(F)和客户最近一段时间消费金额(M)的得分排名对客户进行一个综合排名，最终得出一个RFM总评分。
a.提取出客户最近一次消费时间（R）、客户最近一段时间消费频次(F)和客户最近一段时间消费金额(M)进行分类，最近一次消费时间间隔最短的客户排在最上面。按照从1-5评分，前20%的客户获得5分，接下来的20%用户获得4分,再下来20%的客户为3分，再下来20% 的客户为2分，最后20% 的客户为1分。
b.根据客户最近一段时间消费频次(F)从高到底依次对用户进行分类，前20%的客户在用户活动频率的分数为5，以此类推。
C, 根据客户最近一段时间消费金额(M)，前20%的客户在消费金额的分数为5，以此类推。消费金额最少的20%客户则分数为1。
RFM得分=0.3*（R得分）+0.3*（F得分）+0.4*（M得分）
评分大于等于4分的为A级客户，大于等于3小于4的为B级客户，大于等于2小于3的为C 级客户，低于2的为D 级客户。

We collected the Recency (R, time since last purchase), Frequency (F, number of purchases within a recent period) and Monetary value (M, total consumption amount within a recent period) of customers in the daily chemical products category in Beijing. The RFM model is adopted to evaluate customer value, and customers are divided into four tiers (A, B, C, D) through RFM analysis. Corresponding marketing strategies are formulated for each segmented customer group to implement precise and effective operations. Through hierarchical customer management that meets the personalized demands of customers at different tiers, this dataset provides data support for peer enterprises to manage customers of various tiers and realize precise personalized services.
1. Data Processing: The data collected from Beijing customers are desensitized, denoised, cleaned, aggregated and analyzed.
2. Data Enrichment & Processing: The RFM model is applied to conduct comprehensive ranking of customers based on the score rankings of Recency (R), Frequency (F) and Monetary value (M), so as to derive the final total RFM score.
a. Extract the Recency (R), Frequency (F) and Monetary value (M) indicators of customers for classification. Customers with the shortest time interval since last purchase are ranked first. Scoring is conducted on a scale of 1 to 5: the top 20% of customers receive 5 points, the next 20% get 4 points, the subsequent 20% get 3 points, the following 20% get 2 points, and the last 20% get 1 point.
b. Classify customers in descending order based on their purchase frequency (F) within the recent period. The top 20% of customers are assigned 5 points for their activity frequency score, and the rest are scored following the same rule.
c. Classify customers in descending order based on their total consumption amount (M) within the recent period. The top 20% of customers get 5 points for their consumption amount score, and the last 20% with the lowest consumption amount get 1 point.
The total RFM score is calculated as: RFM Score = 0.3 * (R Score) + 0.3 * (F Score) + 0.4 * (M Score).
Customers with a total RFM score of 4 or higher are classified as Level A customers; those with a score equal to or higher than 3 but lower than 4 are Level B customers; those with a score equal to or higher than 2 but lower than 3 are Level C customers; and those with a score below 2 are Level D customers.

搜集汇总

数据集介绍

特点

北京市日化用品类客户分级评价数据集包含815条数据，每日更新，采用RFM模型对客户进行价值评级，分为ABCD四级，旨在通过客户分级管理实现精准营销和个性化服务。