Computer Image 1988

Image of computer companies.

Topics: supported and unsupported degree of familiarity of
manufacturing companies in the computer business; best computer
manufacturer; comparison of images of the manufacturers IBM, Nixdorf
and Siemens regarding their financial situation, their reputation,
their management, market leadership, advertising, employee orientation,
customer orientation and the quality of their products as well as
services; self-assessment of interest in computers; personal experience
with computers and origin of this experience.