Reasons for making a purchase on a foreign website in Germany 2023

In 2023, around 67 percent of people in Germany who bought products from a foreign website did so because the product, brand, or website was not available in Germany. 43 percent shopped on foreign websites because they found better deals.

在2023年，大约67%的德国消费者因产品、品牌或网站在德国不可用，而选择从国外网站购买商品。其中43%的消费者表示，他们之所以在外国网站购物，是因为他们发现了更优的优惠。