Global cart abandonment rate 2024, by category and device

When shopping for home furniture online, consumers very frequently end up having second thoughts, pulling out of a transaction and leaving the order incomplete. In the fourth quarter of 2023, about eight in ten baskets created worldwide did not result in a completed order. With a rate of 84 percent, cart abandonment was most common among mobile shoppers during that quarter. The product category that suffered the most from last-minute order cancellations was home furniture.Home furniture e-commerceDespite suffering from comparatively high cart abandonment rates, furniture is being bought online quite regularly in various markets. In the second quarter of 2023, the share of consumers making monthly online purchases of home and garden products in the UK and the US stood at 27% and 31% respectively. This indicates a substantial market for online home furniture shopping. But why do shoppers like browsing for home furniture? In a survey conducted in the US, 48% of respondents reported ease of purchase as the main reason for shopping for furniture online, with 31% citing free delivery as a driving factor.

在在线选购家居家具的过程中，消费者往往会产生疑虑，取消交易，导致订单未完成。至2023年第四季度，全球约八成购物车最终未能转化为完成订单。该季度，移动购物者的购物车放弃率高达84%。家具类产品在最后一刻订单取消方面遭受的影响最为严重。尽管家具类产品在线上购物中的购物车放弃率相对较高，但在多个市场中，家具产品的在线购买依然十分普遍。在2023年第二季度，英国和美国消费者中，每月在线购买家居和园艺产品的比例分别达到27%和31%，这表明在线家居家具购物市场潜力巨大。然而，消费者为何偏好浏览家居家具？在美国的一项调查中，48%的受访者表示购买便利性是他们在网上购买家具的主要原因，31%的受访者则将免费配送视为推动因素。