[SAMPLE] Consumer Edge Vision Consensus Estimates Data | USA Transaction Data | 100M+ Credit & ...

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Vision USA includes consumer transaction data on 100M+ credit and debit cards, including 35M+ with activity in the past 12 months and 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants, 800+ parent companies, 80+ same store sales metrics, and deep demographic and geographic breakouts. Review data by ticker in our Investor Relations module. Brick & mortar and ecommerce direct-to-consumer sales are recorded on transaction date and purchase data is available for most companies as early as 6 days post-swipe.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as:
• Apparel, Accessories, & Footwear
• Automotive
• Beauty
• Commercial – Hardlines
• Convenience / Drug / Diet
• Department Stores
• Discount / Club
• Education
• Electronics / Software
• Financial Services
• Full-Service Restaurants
• Grocery
• Ground Transportation
• Health Products & Services
• Home & Garden
• Insurance
• Leisure & Recreation
• Limited-Service Restaurants
• Luxury
• Miscellaneous Services
• Online Retail – Broadlines
• Other Specialty Retail
• Pet Products & Services
• Sporting Goods, Hobby, Toy & Game
• Telecom & Media
• Travel

Private equity and venture capital firms can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights teams and retailers can gain visibility into transaction data’s potential for competitive analysis, shopper behavior, and market intelligence.

CE Vision Benefits
• Discover new competitors
• Compare sales, average ticket & # transactions across competition
• Evaluate demographic and geographic drivers of growth
• Assess customer loyalty
• Explore granularity by geos
• Benchmark market share vs. competition
• Analyze business performance with advanced cross-cut queries

Corporate researchers and consumer insights teams use CE Vision for:

Corporate Strategy Use Cases
• Ecommerce vs. brick & mortar trends
• Real estate opportunities
• Economic spending shifts

Marketing & Consumer Insights
• Total addressable market view
• Competitive threats & opportunities
• Cross-shopping trends for new partnerships
• Demo and geo growth drivers
• Customer loyalty & retention

Investor Relations
• Shareholder perspective on brand vs. competition
• Real-time market intelligence
• M&A opportunities

Most popular use cases for private equity and venture capital firms include:
• Deal Sourcing
• Live Diligences
• Portfolio Monitoring

Use Case: Private Equity, Growth and Venture

Problem
A $35B Private Equity company focused on growth & venture, credit, and public equity investing in later-stage companies was looking for a data solution to enable them to source and vet the health of potential investments vs. their peers and their industry. With limited visibility, they were seeking a data solution that would seamlessly and easily provide concrete data and analytics for their assessments.

Solution
The firm leveraged Consumer Edge's Vision Pro platform and alternative dataset to monitor and report weekly on:
• Sourcing: With the support of Consumer Edge’s Insight team, the firm set up dashboard views to find and track the struggling firms that are open to capital needs.
• Diligence: The firm vetted the health of a potential investment target vs. their peers and their industry by monitoring key metrics such as YoY growth, spend amount % growth, # transactions, and # of transactions % growth.
Impact
The diligence team was able to:
• Identify three target acquisition companies based on historic performance
• Set benchmarks vs. competition and monitor growth trends
• Develop growth plans for post-acquisition strategy

Consumer Edge是服务于公开市场投资者、私募投资者及企业客户的另类消费者数据（alternative consumer data）领域领军企业。CE Vision USA涵盖超1亿张信用卡与借记卡的消费者交易数据，其中过去12个月产生过交易行为的用户超3500万，月活跃用户超1400万。该数据集覆盖针对公开及私有企业的线上、线下与第三方消费者支出，涵盖1.2万余家商户、800余家母公司、80余项同店销售指标，以及详尽的人口统计与地域细分维度。用户可通过投资者关系模块按股票代码检索相关数据。实体零售与电商直接面向消费者的销售额按交易日期记录，多数企业的购买数据可在交易完成后最快6天获取。

Consumer Edge的消费者交易数据集可覆盖消费及可自由支配支出领域的各类行业，提供相关洞察，具体类别如下：
• 服装、配饰及鞋履
• 汽车
• 美妆
• 商用——硬商品
• 便利店/药店/减重相关
• 百货商店
• 折扣店/会员店
• 教育
• 电子/软件
• 金融服务
• 全服务餐厅
• 食品杂货
• 地面交通
• 健康产品与服务
• 家居与园艺
• 保险
• 休闲娱乐
• 有限服务餐厅（快餐）
• 奢侈品
• 其他服务
• 线上零售——综合品类
• 其他专业零售
• 宠物产品与服务
• 体育用品、爱好藏品、玩具及游戏
• 电信与传媒
• 旅游

私募股权与风投机构可借助CE的合成数据（synthetic data）洞察评估投资机会；消费者洞察团队与零售商则可依托交易数据开展竞争分析、消费者购物行为研究及市场情报工作，挖掘其应用价值。

CE Vision核心优势包括：
• 发掘新竞争对手
• 对比竞品间的销售额、客单价及交易笔数
• 评估驱动增长的人口统计与地域因素
• 评估客户忠诚度
• 按地理维度探索数据细分粒度
• 对标竞品测算市场份额
• 通过高级跨维度查询分析企业经营表现

企业研究人员与消费者洞察团队可利用CE Vision开展以下场景的工作：

企业战略应用场景：
• 电商与实体零售趋势对比
• 房地产投资机遇
• 消费支出的经济结构迁移

营销与消费者洞察：
• 可触达总市场（Total Addressable Market）全景视图
• 竞争威胁与业务机遇
• 跨界购物趋势，助力拓展新合作关系
• 人口与地域维度的增长驱动因素
• 客户忠诚度与留存率管理

投资者关系：
• 从股东视角对比品牌与竞品表现
• 实时市场情报
• 并购（M&A）业务机遇

私募股权与风投机构的主流应用场景包括：
• 项目寻源
• 现场尽职调查
• 投资组合监控

应用案例：私募股权、成长型投资与风投
项目背景
一家管理规模达350亿美元的私募股权公司，专注于后期阶段企业的成长型投资、信贷投资及公开市场股权投资。该公司此前信息获取渠道有限，亟需一款数据解决方案，以便能够对标同行与行业，发掘并评估潜在投资标的的健康状况，因此寻求可无缝便捷地提供具体数据与分析的工具以支撑投资评估工作。

解决方案
该机构借助Consumer Edge的Vision Pro平台及另类数据集，每周开展监控与报告工作：
• 项目寻源：在Consumer Edge洞察团队的支持下，该机构搭建了仪表盘视图，用于发掘并追踪存在资本需求的困境企业。
• 尽职调查：该机构通过监控同比增长率、支出金额增长率、交易笔数及交易笔数增长率等关键指标，对标同行与行业，评估潜在投资标的的健康状况。

项目成效
该尽职调查团队得以：
• 基于历史业绩识别出三家可供收购的目标企业
• 对标竞品设定业绩基准并监控增长趋势
• 为收购后的业务战略制定增长规划

搜集汇总

背景与挑战

背景概述

该数据集是Consumer Edge提供的美国消费者交易数据样本，覆盖超过1亿张信用卡和借记卡，记录在线、线下及第三方消费，涉及12000多家商户和800多家母公司。数据支持多种分析，包括行业洞察、竞争评估和市场智能，广泛应用于私募股权、企业策略和投资者关系等领域。