Citizens and value of digital data (2022-2023)

The study aims to investigate people's awareness regarding the potential use of their data by platforms and administrations, as well as the motivations behind their caution or willingness to share data with public or private entities. Additionally, it seeks to understand the reasons driving citizens to adopt privacy-protective behaviors.<br>
The dataset used in this research includes responses to a questionnaire that captured users' sociodemographic characteristics, political preferences, their level of knowledge on privacy-related topics, and answers to a series of specific questions designed to analyze citizens' attitudes towards granting their data to third parties.<br>
Data collection was conducted through a survey conducted via online interviews (CAWI) for two-thirds of the sample and through telephone interviews (CATI) for the remaining third.<br>
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More specifically, the following topics were discussed:<br>

- possession of digital devices, and operating system used<br>
- frequency of use of digital device features<br>
- subscriptions to social networks<br>
- collection of personal data by digital platforms: types of data collected and legal aspects<br>
- use of personal data by public administrations<br>
- trust in digital companies<br>
- measures taken to protect personal data<br>
- willingness to pay for platform subscriptions to better protect personal data and/or willingness to receive money in exchange for giving up more personal data<br>
- ability to effectively protect personal data<br>
- interest in seeing ads and news on platforms that correspond to your preferences<br>
- access to devices and platforms by children and young people.<br>

本研究旨在调查民众对平台与行政部门潜在使用其个人数据的认知情况，以及民众在向公共或私营实体共享数据时持谨慎态度或愿意共享数据的动机。此外，本研究还试图探究推动公民采取隐私保护行为的原因。
本研究使用的数据集包含问卷调研的回复数据，涵盖用户的社会人口学特征、政治倾向、隐私相关议题的认知水平，以及一系列用于分析公民向第三方授权共享数据的态度的特定问题的答案。
数据采集阶段，三分之二的样本通过线上访谈（Computer-Assisted Web Interviewing, CAWI）完成，剩余三分之一的样本则通过电话访谈（Computer-Assisted Telephone Interviewing, CATI）完成。

具体而言，本次调研涵盖以下议题：
- 数字设备拥有情况及所使用的操作系统
- 数字设备功能的使用频率
- 社交网络订阅情况
- 数字平台对个人数据的收集：所收集的数据类型及法律层面相关问题
- 公共行政部门对个人数据的使用情况
- 对数字企业的信任程度
- 为保护个人数据所采取的措施
- 为获得更完善的个人数据保护而愿意为平台订阅服务付费的意愿，以及/或因放弃更多个人数据而愿意获取报酬的意愿
- 有效保护个人数据的能力
- 对平台上匹配自身偏好的广告与新闻的感兴趣程度
- 儿童与青少年使用设备及平台的情况