Total Mobile Ad IDs

Derived from InfutorData (formerly Verisk Marketing Solutions) unparalleled TrueSource™ Digital Device Graph, the Total Mobile Ad IDs solution links more than 1 billion privacy-compliant and permissibly obtained hashed email identities with 450 million digital devices and 3 billion MAID/hashed email pairs.

Request access to a free 100,000-record sample of this data set via Snowflake

This robust database of MAID/hashed email (MD5, SHA1 and SHA256) pairs will power your omnichannel marketing, improve onboarding, and enable you to resolve digital consumer identities and reach your maximum audience while keeping consumers’ PII secure.

InfutorData (formerly Verisk Marketing Solutions) Mobile Ad ID and hashed email database undergoes intense cleansing, verification and linking processes, empowering marketers to turn disparate data into resolved digital consumer identities to vastly improve digital marketing scale. This is why marketers turn to InfutorData online digital and mobile data to power their solutions:

- Data is rigorously cleansed and obtained from permission-based applications from multiple highly trusted sources, ensuring the highest quantity and quality of digital data

- Confidence score (1-5) that leverages a proprietary developed algorithm using factors such as frequency and recency of the MAID/hash pairs being observed together, in addition to syntax and other validations

- InfutorData (formerly Verisk Marketing Solutions)industry-leading TrueSource™ Digital Device Graph contains 350 million digital devices and 2 billion validated Mobile Ad ID/hashed email pairs

本数据集源自InfutorData（前身为Verisk Marketing Solutions）业界顶尖的TrueSource™ 数字设备图谱，其全量移动广告标识符解决方案可将超10亿个符合隐私规范且经合法获取的哈希电子邮件身份，与4.5亿台数字设备以及30亿个移动广告标识符（Mobile Ad ID，简称MAID）/哈希电子邮件对进行关联。

可通过Snowflake平台申请获取该数据集的10万条免费样本数据。

这款包含MAID/哈希电子邮件（MD5、SHA1及SHA256）对的高质量数据库，可助力您的全渠道营销、优化用户入职流程，并帮助您完成数字消费者身份解析，触达最大量级的目标受众，同时保障消费者的个人可识别信息（Personally Identifiable Information，简称PII）安全。

InfutorData（前身为Verisk Marketing Solutions）的移动广告标识符与哈希电子邮件数据库，历经严格的清洗、验证与关联流程，可帮助营销人员将分散的数据转化为已解析的数字消费者身份，大幅提升数字营销规模。这也是营销人员选择InfutorData线上数字与移动数据来支撑其业务方案的原因：
- 数据经过严格清洗，且均来自多类高度可信的授权应用渠道，确保数字数据的数量与质量均处于顶尖水平；
- 配备1至5分的置信度评分体系，该体系依托专有算法，综合考量MAID/哈希对共同被观测到的频率、时效性，以及语法合规性与其他验证维度；
- InfutorData（前身为Verisk Marketing Solutions）的业界领先TrueSource™ 数字设备图谱，包含3.5亿台数字设备以及20亿个经过验证的移动广告标识符/哈希电子邮件对。

搜集汇总

背景与挑战

背景概述

该数据集基于InfutorData的TrueSource™数字设备图，关联了超过10亿个隐私合规的哈希电子邮件身份与4.5亿台数字设备，形成30亿个MAID/哈希电子邮件对，用于支持全渠道营销、改善用户注册和解析数字消费者身份。数据经过严格清洗和验证，包含置信度评分，确保高质量和安全使用。