Discount Discrepancy Effect
收藏NIAID Data Ecosystem2026-03-13 收录
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The objective of this paper is to clarify the effect of Discount Discrepancy (DD) on consumer’s Purchase Intention.
Study 1 tested and supported the moderation of justification on the effect of perceived DD on PI. Study 2 tested and supported the moderation of the type of justification on the effect of perceived DD on PI. Study 3 confirmed findings in Study 2 and revealed the more effective type of justification.
创建时间：
2022-08-25
