Reasons why French people buy beauty products in-store 2021

This bar chart shows the various reasons why French people made their cosmetics products purchases in-store in 2021. More than 50 percent of respondents indicated the possibility to view the products as their main reason to shop that way, followed by being able to test the products (40 percent).

此条形图展示了2021年法国消费者为何选择在店内购买化妆品产品的各种原因。超过50%的受访者表示，能够现场查看产品是他们选择这种购物方式的主要原因，其次是能够进行产品试用（占比40%）。