Connect Offline Conversions to Meta

**Determine how many customers engaged with your Meta ads prior to converting with Deep Sync’s Connect Offline Conversions for Meta service.** Our service reformats, enriches, and sends your offline conversion event data to the Meta Offline Conversions API using our direct integrations.

Deep Sync’s process adds value through the addition of online and offline identifiers securely within Snowflake, which results in improved match rates with Meta. Once uploading is complete, you can log into your Meta Ad Account and determine what portion of your offline users interacted with your Meta campaign.

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## Expected Workflow:

- Create a view
- Input the required columns (one transaction per row and personal information present in each row)
- Create a secure share with Deep Sync’s account, enabling the replication of data
- If needed, provision Deep Sync access to the desired Meta Ad Account
- Share relevant Ad Account IDs with Deep Sync
- Deep Sync will append additional personal information to the file and upload data to the API
- Deep Sync will return a table outlining the following insights: the number of records sent, the number of records matched, and the number of matched transactions.

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## Why Deep Sync?

Deep Sync is the industry leader in deterministic identity. Leveraging our 35-year foundation of compiling direct mail grade datasets, Deep Sync develops data-first technologies that power marketing, measurement, AI, and business intelligence for agencies and brands with our fully deterministic identity graph, privacy-first audiences, comprehensive data solutions, and integrations with leading platforms and cloud providers.

At the core of Deep Sync’s identity graph is our proprietary identity spine, a highly accurate, deterministic offline identity asset of more than 260 million direct mail-grade records that recognizes consumers and households across the United States. Our identity spine enables us to connect a variety of data assets into actionable audiences through the use of offline personal information with observed linkages to digital identifiers.

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## Additional Considerations - What Comes Next?

Consider exploring Deep Sync’s Lookalike Audience Modeling to create high-quality lookalike audiences for cross-channel initiatives. We welcome you to contact our team at [e-mail] for additional assistance.