Connect Offline Conversions to Meta

**Determine how many customers engaged with your Meta ads prior to converting with Deep Sync’s Connect Offline Conversions for Meta service.** Our service reformats, enriches, and sends your offline conversion event data to the Meta Offline Conversions API using our direct integrations. Deep Sync’s process adds value through the addition of online and offline identifiers securely within Snowflake, which results in improved match rates with Meta. Once uploading is complete, you can log into your Meta Ad Account and determine what portion of your offline users interacted with your Meta campaign. <p><br/></p> ## Expected Workflow: - Create a view - Input the required columns (one transaction per row and personal information present in each row) - Create a secure share with Deep Sync’s account, enabling the replication of data - If needed, provision Deep Sync access to the desired Meta Ad Account - Share relevant Ad Account IDs with Deep Sync - Deep Sync will append additional personal information to the file and upload data to the API - Deep Sync will return a table outlining the following insights: the number of records sent, the number of records matched, and the number of matched transactions. <p><br/></p> ## Why Deep Sync? Deep Sync is the industry leader in deterministic identity. Leveraging our 35-year foundation of compiling direct mail grade datasets, Deep Sync develops data-first technologies that power marketing, measurement, AI, and business intelligence for agencies and brands with our fully deterministic identity graph, privacy-first audiences, comprehensive data solutions, and integrations with leading platforms and cloud providers. At the core of Deep Sync’s identity graph is our proprietary identity spine, a highly accurate, deterministic offline identity asset of more than 260 million direct mail-grade records that recognizes consumers and households across the United States. Our identity spine enables us to connect a variety of data assets into actionable audiences through the use of offline personal information with observed linkages to digital identifiers. <p><br/></p> ## Additional Considerations - What Comes Next? Consider exploring Deep Sync’s Lookalike Audience Modeling to create high-quality lookalike audiences for cross-channel initiatives. We welcome you to contact our team at [e-mail] for additional assistance.**借助Deep Sync的Meta离线转化连接服务（Connect Offline Conversions for Meta），你可统计在完成转化前与你的Meta广告（Meta）产生互动的客户总量。** 本服务通过直连集成方式，将你的离线转化事件数据进行格式重构、信息增强后，上传至Meta离线转化API（Meta Offline Conversions API）。 Deep Sync的处理流程可在Snowflake（雪花数据平台）内安全添加线上与线下标识符，有效提升与Meta的匹配率。数据上传完成后，你可登录Meta广告账户（Meta Ad Account），统计有多少离线用户曾与你的Meta广告系列产生互动。 ### 标准操作流程 1. 创建数据视图 2. 导入必填字段（每行对应一笔交易，且每行均包含完整个人信息） 3. 与Deep Sync账户创建安全共享会话，实现数据复制 4. 按需为Deep Sync授予目标Meta广告账户的访问权限 5. 向Deep Sync同步相关广告账户ID 6. Deep Sync将为数据集补充额外个人信息，并将数据上传至对应API 7. Deep Sync将返回一份包含以下洞察指标的表格：已发送记录数、已匹配记录数以及已匹配交易数。 ### 为何选择Deep Sync？ Deep Sync是确定性身份识别领域的行业领军者。依托35年直邮级数据集汇编的技术积淀，Deep Sync凭借全确定性身份图谱、隐私优先受众群体、全面的数据解决方案以及与主流平台和云服务商的集成能力，打造数据优先技术，为代理商与品牌赋能营销效果衡量、数据分析、人工智能与商业智能业务。 Deep Sync身份图谱的核心为我们专属的身份主干（identity spine），这是一套包含超2.6亿条直邮级记录的高精度确定性离线身份资产，可精准识别美国境内的消费者与家庭。借助该身份主干，我们可通过线下个人信息结合已观测到的数字标识符关联关系，将各类分散数据资产整合为可落地的精准受众群体。 ### 后续拓展建议 你可尝试使用Deep Sync的相似受众建模（Lookalike Audience Modeling）服务，为跨渠道营销活动打造高质量相似受众群体。如需更多技术支持与协助，欢迎通过邮箱[e-mail]联系我们的专业团队。

搜集汇总

背景与挑战

背景概述

该数据集介绍了Deep Sync的Connect Offline Conversions for Meta服务，用于将离线转化数据格式化、增强并发送至Meta API，以提高匹配率，从而分析用户与Meta广告的互动情况。服务流程包括创建数据视图、安全共享及Deep Sync处理，其基于确定性身份图技术整合线上线下标识符，支持营销和测量分析。