Personalization approaches used by marketers in the U.S. 2018-2020

In a March 2020 survey of marketers in the United States, gauging their usage of personalization, it was found that the use of machine learning or algorithmic approach to personalization was growing in popularity among respondents. In 2018, 26 percent of survey participants said they used machine learning for personalization, while in 2020 this share grew to 46 percent. At the same time triggered messages maintained a fairy steady usage rate over the three years.

在2020年3月对美国市场营销人员的一项调查中，针对其个性化使用情况进行评估，结果显示，受访者中采用机器学习或算法方法进行个性化使用的趋势正在日益增长。2018年，26%的调查参与者表示他们使用机器学习进行个性化，而到了2020年，这一比例增长至46%。与此同时，触发性消息在这三年间保持了相对稳定的利用率。