Sweden now 1974-I_4

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. The 1974 survey is basically a replication of earlier surveys. The number of questions about visiting frequencies have been reduced in this years survey, while a new sub-group, local press, have been added to the questions about reading habits. A new group of questions dealing with purchasing intentions have been added. Purpose: Collect broad information about interests, purchasing habits and media choices Subset of Sweden Now 1974-I, covering the period 1973-10-26 to 1974-01-02.20世纪60年代中期，Testologen AB与一批广告商携手合作，推出了一种全新的调研范式：在同一场调研中同步采集目标群体的社会经济数据、兴趣偏好、消费习惯、所持物品状况、购买意向，以及阅读习惯数据。目前SND可获取《瑞典现状》（Sweden Now）系列调研数据集，覆盖1972年至1991年共计20年的周期。1974年的调研基本复刻了早期调研的框架。本次调研中，有关到访频次的问题数量有所缩减；同时在阅读习惯相关问题中新增了“地方报刊”子类别，并补充了一组针对购买意向的调研问题。调研目标：采集关于兴趣偏好、消费习惯与媒体选择的广泛信息。本数据集为《瑞典现状1974-I》的子集，调研时段为1973年10月26日至1974年1月2日。