Women and Fashion 1983 (Women's Life Styles)

Attitudes and moral orientations of women. Attitude to fashion and to
cosmetics.

Topics: importance of various areas of life and satisfaction with
these areas of life; personal life style and life orientation as a
woman as well as psychological self-characterization (scales); social
moral orientations and political attitudes (scales); relationship to
fashion; characterization of personal clothing style (scale);
assessment of future preferences in wearing articles of clothing
(scale); expenditures for selected articles of clothing; use of
clothing within the last 12 months and closer characterization of these
articles of clothing; number of articles of clothing purchased oneself
and shopping place; value of all of the purchased articles of clothing;
purchase motives (scale); brand knowledge of various brands of outer
wear; attitude to cosmetics and body care; brand loyalty and brand
knowledge in the area of cosmetics (scale); reasons for marriage
(scale); attitude to marriage and partnership as well as to sexuality
(scale); attitude to work and personally perceived significance of work
(scale); attitude to leisure time (scale); frequency of conducting
selected leisure activities (scale); moral concepts (scale); attitude
to family and family orientation (scale); attitude to housework and
housekeeping (scale); attitude to cooking and food (scale); work
orientation and achievement orientation (scale); party preference;
citizenship.

Demography: age; sex; marital status; religious denomination; school
education; vocational training; personal occupation, occupation of
father, occupation of husband; employment; number of persons
contributing to household income; monthly net household income; size of
household; composition of household; characteristics of head of
household; party preference (Sunday question).

Interviewer rating: date of interview; city code.