Distribution of telecom digital advertising expenditure in India 2022, by format

In 2022, the Indian telecom sector spent around 28 percent of its digital advertising budget on online video advertising, followed closely by social media ads. Online video advertising was identified as the upcoming advertising format across verticals often surpassing social media's share of digital ad spends. Compared to 2020, the telecom vertical increased its budget allocation for classifieds and other formats to one percent.

在2022年，印度电信行业将其数字广告预算的约28%投入于在线视频广告，紧随其后的是社交媒体广告。在线视频广告被认定为跨多个领域新兴的广告形式，其市场份额往往超过社交媒体在数字广告支出中的份额。与2020年相比，电信行业在分类广告和其他形式的预算分配上有所增加，占比达到了一个百分点。