Acxiom Real Identity™ - Customer Identity Data (Germany & UK Covered)

Real Identity™ enables the world’s biggest brands to accurately identify and ethically connect with people anytime, anywhere to create relevant experiences. A proper identity solution is the fundamental base to create a single customer view in your CRM data and to make your data ready for all marketing use cases. Real Identity™ provides an unique ID per consumer, household or building that allows to recognize doublets and to connect different data bases. Acxiom’s Real Identity™ is based on a proprietary referenced based technology to ensure the highest accuracy in matching to tear down your data silos. Matching Levels: • Person (ID represents an individual) • Household (ID represents all individuals within one household) • Building (ID represents all individuals in a building) Use cases & Benefits: • Highest Accuracy – Proprietary referenced based technology ensures the highest level of identity data completeness and accuracy to fuel your business operations. • Business Insights – Enable personalised, relevant consumer experiences across digital and offline journeys to drive engagement and business impact. • Data Privacy – Acxiom provides the highest standards of data protection under GDPR working with a Trusted Third-Party Environment.

搜集汇总

背景与挑战

背景概述

该数据集为德国和英国市场提供客户身份识别解决方案，通过个人、家庭和建筑层级的唯一ID实现跨数据源精准匹配。基于专有参考技术确保高精度数据整合，支持个性化营销应用并符合GDPR数据隐私标准。