Institutional Trust 2002

Since 1997, MedieAkademin has carried out an annual survey titled The Institutional Trust. The survey has focused on major social institutions, such as the parliament, big business, the daily press, and TV/radio, as well as some specific companies such as Sveriges Television, TV4, IKEA, Skandia, and Volvo. The number of institutions included has varied somewhat over the years. Some of the institutions and companies have been measured every year while others have been investigated more irregularly.

The survey was carried out by NFO Infratest and involved 750 individuals who were interviewed by telephone between October 15 and November 5, 2002. The 2002 survey also included questions about how people perceive the morality of the actions of some social institutions, and how the institutions influence social development.

Purpose:

To study the trust that Swedish people have in social institutions, political parties, media, brands/companies, and leaders.

自1997年起，MedieAkademin每年都会开展一项题为《机构信任度》（The Institutional Trust）的年度调查。该调查的研究范畴涵盖议会、大型企业、日报传媒与广播电视机构等核心社会机构，以及瑞典广播电视公司（Sveriges Television）、TV4、宜家（IKEA）、斯堪的亚（Skandia）、沃尔沃（Volvo）等特定企业。历年纳入调研的机构数量略有波动，部分机构与企业每年均接受信任度测评，其余则仅开展不定期调研。

2002年的本次调查由NFO Infratest执行，于2002年10月15日至11月5日期间通过电话访谈了750名受访者。此外，2002年的调查还增设了关于民众对部分社会机构行为道德观感，以及社会机构对社会发展影响力的相关调研问题。

调查目的：探究瑞典民众对社会机构、政党、媒体、品牌/企业及领导者的信任程度。