Media barometer 1981

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1981 the respondents were asked if they had been doing any of the following the day before: watching video, listening to record player or tape recorder. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine or any other magazine, or book. If so, they were asked how many and for how long period. In 1981 the questions concerning radio listening habits also included questions on which newscasts the respondent listened to. Background variables includes information on age, gender, education, occupation, and household composition.

Purpose:

Describe the trends and changes in people's use of mass media.

首个媒体晴雨表（Media Barometer）调查于1979年启动，此后该调查每年定期开展。本调查旨在探究瑞典民众在普通日常中的各类媒介使用情况。1981年的问卷中，受访者被问及前一日是否参与过以下活动：观看视频、使用唱片机或磁带录音机；若有参与，则需报告对应时长。同时，问卷还询问受访者前一日是否阅读过以下内容：晨报、晚报、周刊或其他杂志，亦或是书籍；若有阅读，则需说明阅读数量及时长。1981年的广播收听习惯相关问题还额外增设了受访者收听的新闻节目类型相关询问。背景变量涵盖年龄、性别、教育程度、职业及家庭构成。

调查目的：
描述民众大众媒介使用行为的趋势与变迁。