Predictive data analysis techniques for higher education students dropout

In this research, we have generated student retention alerts. The alerts are classified into two types: preventive and corrective. This classification varies according to the level of maturity of the data systematization process. Therefore, to systematize the data, data mining techniques have been applied. The experimental analytical method has been used, with a population of 13,715 students with 62 sociological, academic, family, personal, economic, psychological, and institutional variables, and factors such as academic follow-up and performance, financial situation, and personal information. In particular, information is collected on each of the problems or a combination of problems that could affect dropout rates. Following the methodology, the information has been generated through an abstract data model to reflect the profile of the dropout student. As advancement from previous research, this proposal will create preventive and corrective alternatives to avoid dropout higher education. Also, in contrast to previous work, we generated corrective warnings with the application of data mining techniques such as neural networks until reaching a precision of 97% and losses of 0.1052. In conclusion, this study pretends to analyze the behavior of students who drop out the university through the evaluation of predictive patterns. The overall objective is to predict the profile of student dropout, considering reasons such as admission to higher education and career changes. Consequently, using a data systematization process promotes the permanence of students in higher education. Once the profile of the dropout has been identified, student retention strategies have been approached, according to the time of its appearance and the point of view of the institution.