eCommerce Benchmark KPIs: Pet Supplies in Nigeria

In 2023, next to an add-to-cart rate of 12.1%, a cart abandonment rate of 89.7%, and a conversion rate of 1.2%, the eCommerce Benchmark KPIs for Pet Supplies in Nigeria also consist of an AOV of US$50.8, a discount rate of 10.1%, and a return rate of 2.4%.

于2023年，在尼日利亚宠物用品电商领域，除12.1%的加入购物车比率、89.7%的购物车放弃比率和1.2%的转化率之外，关键绩效指标（KPI）还包括平均订单价值（AOV）为50.8美元、折扣率为10.1%以及退货率为2.4%。