Global market share of private labels by territory 2023

In the first quarter of 2023, Switzerland emerged as the global frontrunner in terms of market share for private labels, commanding an impressive share of 52 percent. The United Kingdom and Spain followed suit, with private label market shares of 46 percent and 43 percent, respectively.Private labelsPrivate labels are brands which are not owned by a manufacturer or producer, but by a retailer or supplier. This retailer or supplier asks a contract manufacturer to produce goods for him under his own label. Additional terms used include store brands or private brands.Traditionally, private labels entered the market as a low-cost alternative to national brands. Today, they are part of active retail marketing in order to position their products ideally on the market and not to be exclusively dependent on suppliers of national brands. Retailers may benefit from the many advantages of private labels, especially from the fact that they have more control over product and service pricing. In addition, they may offer their goods at a lower price as retailers do not have such high marketing and advertising expenditures as their brand counterparts, in turn benefiting consumers and saving them money.Nowadays, private labels are present among a wide range of industries and are gaining more and more market penetration, especially in Europe, where private label share has approached 50 percent in some markets. In the U.S., the private label market remains quite fragmented. Food categories with a large private label share include milk, sugar and sugar substitutes and fresh eggs.

于2023年第一季度，瑞士在私人标签市场份额方面脱颖而出，位居全球首位，其市场份额高达令人瞩目的52%。紧随其后的是英国和西班牙，其私人标签市场份额分别为46%和43%。所谓私人标签，是指并非由制造商或生产者拥有，而是由零售商或供应商拥有的品牌。此类零售商或供应商会委托合同制造商在其自有品牌下生产商品。此外，此类品牌亦被称为商店品牌或私人品牌。传统上，私人标签作为国家品牌的低成本替代品进入市场。然而，如今，它们已成为积极零售营销的一部分，旨在使产品在市场上占据理想位置，并避免对国家品牌供应商产生过度依赖。零售商可从私人标签的多重优势中获益，尤其是对产品和服务的定价拥有更多控制权。此外，由于零售商的营销和广告支出相较于品牌竞争对手较低，他们可能以更低的价格销售商品，从而惠及消费者并节省他们的开支。如今，私人标签已广泛应用于众多行业，并在市场上不断渗透，尤其是在欧洲，某些市场的私人标签份额已接近50%。在美国，私人标签市场仍相对分散。拥有较大私人标签份额的食品类别包括牛奶、糖及其替代品以及新鲜鸡蛋。