Homo digitalis and language practices: from denial to the “new normal” in pandemic society

ABSTRACT In this text, I discuss the ongoing denial discursive formation in course in the political-economic scenario of the Covid-19 pandemic. Denialism materialized in concrete discourses, created instances of truth and fields of reality (Foucault, 1987) that act in digital networks, creating subjectivities. To describe the discursive strategy of denialism, I take as a basis the idea of demediatization and spaminization (Han, 2017a; 2018); of echo camera (Mounk, 2019), of homo digitalis and “new normal”, relating them to the society of performance (Han, 2017b). I reflect how demediatization, freedom of expression and lack of transparency, orchestrated in digital echo cameras, form a biopolitics (Foucault, 2008). I also discuss how negationist discourses were enhanced by New Technologies of Information and Communication (NTICs) and subverted the idea of freedom (understood as asocial, self-managed, self-centered, individualized). Finally, I bring the concept of remediatization as a social requirement in the fight against infodemia and its relationship with exotopy (Bakhtin, 2011). This enunciative game of the “new normal” reveals another form of governmentality (Foucault, 1987), which culminates in the precariousness of working conditions, disguised as labor flexibility.摘要 本文探讨新冠疫情（COVID-19 pandemic）的政治经济语境下持续演进的否认话语构型。否认主义以具体话语形态具象化，生成了真理效应与现实场域（福柯，1987），并在数字网络中发挥作用，进而建构主体性。 为阐释否认主义的话语策略，本文以去媒介化（demediatization）与垃圾信息化（spaminization）理论（韩，2017a；2018）、回音相机（echo camera）理论（芒克，2019）、数字人（homo digitalis）与“新常态（new normal）”概念为基础，并将其与展演型社会（society of performance）相关联（韩，2017b）。 本文探讨在数字回音相机的统筹运作下，去媒介化、言论自由与透明度缺失如何共同构成生命政治（biopolitics）（福柯，2008）。此外，本文还探讨了新型信息与通信技术（New Technologies of Information and Communication，NTICs）如何强化否定主义话语，并颠覆了此前被界定为非社会化、自我管理、以自我为中心且个体化的自由观念。 最后，本文引入再媒介化（remediatization）概念，将其视为对抗信息疫情（infodemia）的社会必要举措，并探讨其与外位性（exotopy）的关联（巴赫金，2011）。“新常态”的这一言说游戏，揭示了另一种治理术（governmentality）（福柯，1987），其最终落脚于以劳动弹性化为伪装的工作条件不稳定化。