Gener8 | Retail/ Ecommerce Data | 5+ Years History | 27M+ Retail Transaction Data and over 140 Global and UK Retailers | GDPR-Compliant

Gener8's Retail Transaction Data product stands out due to its unique data acquisition method. The data is primarily sourced through the active consent of a panel of users who opt to share their e-receipts, by using Gener8's B2C apps. This approach ensures the data's authenticity and quality, setting it apart from traditional data collection methods. This rich dataset caters to various use-cases and verticals within the digital economy. It's particularly valuable for businesses, market researchers, and analysts seeking insights into consumer behavior, market trends, and competitor analysis. The primary use-cases encompass company performance, customer profiling, market research, advertising effectiveness, and product development. In Gener8's broader data offering, this retail/ ecommerce data product serves as a foundational element. It provides real-world transaction data, which can be seamlessly integrated with other data sources to create a comprehensive, multi-dimensional view of consumer behavior and market dynamics. Whether utilised on its own or in conjunction with Gener8's other datasets, e-receipt data plays a pivotal role in helping businesses make data-driven decisions and gain a competitive edge in the digital landscape.

搜集汇总

背景与挑战

背景概述

该数据集通过用户主动授权的电子收据收集，包含超过5年历史、2700万条零售交易记录及140多家全球与英国零售商数据，符合GDPR要求。它为企业提供消费者行为和市场趋势的洞察，支持绩效分析、客户画像、市场研究等应用，是数字商业决策的关键基础。