Heterogeneity of demands for nature's contributions to people and nature's values by farmers-insights from the Kilimanjaro social-ecological system_Dataset

The dataset entails face-to-face surveys conducted in Tanzania, with 364 smallholder farmers residing in 14 villages located on the southern slope of Mount Kilimanjaro. It contains preferences for 25 context-specific nature's contributions to people (NCP) and expressions of values of nature and socio-demographic attributes.