eCommerce Benchmark KPIs: Household Care in Morocco

In 2023, next to an add-to-cart rate of 14.7%, a cart abandonment rate of 81.7%, and a conversion rate of 2.7%, the eCommerce Benchmark KPIs for Household Care in Morocco also consist of an AOV of US$28.4, a discount rate of 10.9%, and a return rate of 2.1%.

在2023年，摩洛哥家庭护理电商基准关键绩效指标（KPI）除却14.7%的购物车加入率、81.7%的购物车放弃率以及2.7%的转化率外，还包括平均订单价值（AOV）为28.4美元、折扣率为10.9%以及退货率为2.1%。