eCommerce Benchmark KPIs: Homeware in Pakistan

In 2023, next to an add-to-cart rate of 10%, a cart abandonment rate of 88.3%, and a conversion rate of 1.2%, the eCommerce Benchmark KPIs for Homeware in Pakistan also consist of an AOV of US$71.5, a discount rate of 16.5%, and a return rate of 4.6%.

截至2023年，巴基斯坦家居用品电商的基准关键绩效指标（KPIs）除却10%的加入购物车率、88.3%的购物车放弃率以及1.2%的转化率之外，还包括平均订单价值（AOV）为71.5美元、16.5%的折扣率和4.6%的退货率。