Consumer Research on Travel in South Korea

This data is part of the Weekly Travel Behavior and Planning Study, one of ConsumerInsight’s five syndicated travel studies. The study aims to track and analyze trends in the Korean travel market. It covers three main areas: travel trends, current travel behavior, and future travel plans. We plan to release travel expense data on a weekly basis. Variable labels and values are embedded within the SPSS dataset. The ConsumerInsight Panel (IBP) consists of approximately 860,000 members, all of whom were selected from our annual Automobile Syndicated Study after a thorough reliability and sincerity verification process. No panel members joined voluntarily in exchange for survey rewards. For the Weekly Travel Behavior and Planning Study, participants are selected based on South Korea’s demographic composition (gender, age, and region). Invitations are sent randomly via email, and responses are collected on a first-come, first-served basis until 500 participants complete the survey. To prevent duplicate responses, any respondent is restricted from participating again within three months. The survey is conducted weekly, starting every Monday, with the first Monday of each month marking the beginning of that month’s survey cycle.