Sales of the luxury goods industry in selected countries 2015

This statistic shows the estimated sales of the luxury goods industry in selected countries in 2015. In that year, The United States' luxury goods industry was projected to have generated 78.6 billion euros.Luxury goods industryGenerally speaking, garments, accessories, jewellery, watches, fragrances and cosmetics are considered to be constituent parts of the luxury market. The U.S. luxury goods market has continued to soar to post-crisis heights in 2014, with its fifth year of growth. Globally, luxury goods sales are expected to exceed 220 billion euros by 2014. In terms of value, the four biggest markets are the United States, Japan, Italy and China, collectively accounting for almost half of total luxury goods sales.One weak spot for luxury goods, however, has long been online retailing, with luxury consumers not only wanting the product but also the in-store experience to go with it. E-boutiques are still very much a developing market channel; expect online luxury retailing to see long-term growth as luxury brands use it to access new markets.New markets and segments are giving the industry growth points. One challenge for luxury companies is to maintain brand equity and cultivate on their customer relationships. As luxury expands into more industries expect a more mature segmented market. As a result, consumers should also become more rational.

本统计数据显示了2015年选定国家奢侈品行业的预估销售额。当年，美国奢侈品行业预计已创造了786亿欧元的产值。就奢侈品行业而言，一般来说，服装、配饰、珠宝、手表、香水及化妆品被视为奢侈品市场的组成部分。2014年，美国奢侈品市场持续攀升至金融危机后的高峰，迎来了第五年的增长。在全球范围内，奢侈品销售额预计将超过2200亿欧元。就价值而言，美国、日本、意大利和中国是四个最大的市场，合计占据奢侈品总销售额近一半。然而，奢侈品行业的一个长期弱点在于网络零售，奢侈品消费者不仅希望拥有产品，还希望拥有与之相伴随的店内体验。电子精品店仍是一个正在发展的市场渠道；随着奢侈品牌利用其进入新市场，预计在线奢侈品零售将长期增长。新市场和细分市场为行业提供了增长点。对奢侈品公司而言，一项挑战是维护品牌价值并培育与客户的关系。随着奢侈品扩展至更多行业，预计将出现一个更为成熟的细分市场。因此，消费者也应变得更加理性。