Peak-end rule and duration neglect: Evidence from an experiment with guests at a seaside resort

Abstract The purpose of this study is to observe whether the peak-end rule and duration neglect are checked on guests of a leisure hotel, examining whether clients demonstrate the biases found in the behavioral economics literature. The experiment was conducted with 39 guests from a resort located in Florianopolis, Brazil, during the summer and fall of 2015. The main results revealed that peak-end rule is not fully confirmed, since only the peak was shown to be significant in determining overall satisfaction. Regarding the negligence with respect to time, it is confirmed that the duration of the event has no correlation with this final evaluation.